THAILANDSICThailand Standard Industrial Classification

TSIC Activity

47991

Direct sales (Retail sale by direct sales)

ประกอบธุรกิจการตลาดแบบตรงเพื่อจำหน่ายสินค้าให้แก่ผู้บริโภคและประกอบกิจการรับจ้างดำเนินกิจการขายสินค้าทางโทรทัศน์

What this activity covers

Companies engage in retail sales through paid representatives without physical stores.

  • Direct selling — Sales by representatives directly to consumers
  • Food and beverages — Sales of food and drink products
  • Textiles and clothing — Sales of textiles, apparel, and footwear
  • Pharmaceutical goods — Sales of medical and pharmaceutical products
  • Cosmetics — Sales of fragrances and beauty products
  • Electronics — Sales of electrical and electronic appliances
  • Cultural goods — Sales of leisure and cultural products

What companies here also do

Seen in real company registrations under this code — beyond the official definition, so licensing may differ.

  • Direct marketing — Promoting products directly to consumers

Foreign ownership

List 3: Restricted, FBL/BOI route availableinherited from 47

Retail sale of goods of all kinds, where the aggregate minimum capital or the minimum capital per store is below the level prescribed in the Act

Not a hard restriction — only applies while under-capitalised. A foreign-majority retailer is exempt from this List 3 item (no Foreign Business Licence needed) once registered capital meets the Act's minimum, typically THB 100 million in total and THB 20 million per store. Verify current ministerial-regulation figures.

FBA B.E. 2542, List 3 (14)Routes: Foreign Business Licence, BOI promotion, US Treaty of Amity

Auto-mapped, verify against the Act. These TSIC mappings are indicative, not legal advice; the schedules of the Foreign Business Act B.E. 2542 are the authority. See the full foreign ownership reference.

Industry at a glance

as of 23 ก.ค. 69

The whole registered industry under this activity, every registration year, from the DBD DataWarehouse.

1,268
active companies operate here
฿7.3Bregistered capital, combined
฿14.8B
Sector revenue · 2025
-10% since 2023
฿-175442781
Net profit · 2025
701 profitable
202320242025

net profitrevenue

Foreign investment

new registrations · 2026 YTD
43%of new registered capital is foreign-held
฿5.0M foreign฿6.5M Thai

Foreigners are strongly represented in new investment under this activity.

New in 2026

8+100.0%

registrations, YTD

Registered capital

฿7.3B+0.6%

since year-end

Largest by registered capital

  1. 1Successmore Being Co., Ltd. Public Company LimitedBangkok฿2.1B
  2. 2Singer Thailand Public Company LimitedBangkok฿815.1M
  3. 3Data Gate Co., Ltd.Bangkok฿500.0M

Source: Department of Business Development DataWarehouse. Financial figures are combined totals of companies that filed statements; revenue and profit shown for the latest three reporting years.

Companies registered since 2022

Browse all

New DBD registrations under this activity since 2022, the period the registry snapshot covers, not the full historical register.

6
Registered
since 2022
6
Still active
0
Dissolved
฿1.0M
Median capital
of active

New registrations per year

2023peak 5 in 20262026

Largest active companies by registered capital

Source: Department of Business Development (DBD) new-registration records, 2022 to present. Counts cover companies first registered in that window, reflect the latest snapshot load, and may lag the live register.

Emerhub

Restricted activity? There is usually a route.

Emerhub structures foreign-owned companies around FBA restrictions: Foreign Business Licence applications, BOI promotion, and compliant shareholding structures. Talk through your case before you commit to one.

Talk to Emerhub Thailand