THAILANDSICThailand Standard Industrial Classification

TSIC Activity

73101

Advertising activities

ประกอบกิจการรับจ้างโฆษณา ประชาสัมพันธ์ รีวิวสินค้า การตลาดออนไลน์ และการส่งเสริมการขายสินค้าและบริการทุกชนิด

What this activity covers

Companies in this sector provide a wide range of advertising services, including campaign creation and media planning.

  • Advertising services — Full range of advertising services, including consulting and creative design
  • Media planning — Planning and purchasing of advertising media
  • Campaign creation — Creation and implementation of advertising campaigns
  • Advertising materials production — Production of advertising materials for various media
  • Outdoor advertising — Creation of off-site advertising like billboards and display cabinets
  • Marketing campaigns — Implementation of marketing campaigns to attract customers

What companies here also do

Seen in real company registrations under this code — beyond the official definition, so licensing may differ.

  • Public relations services — Offering public relations alongside advertising
  • Signage production — Designing and producing advertising signs
  • Direct marketing — Conducting direct marketing activities
  • Online advertising — Providing advertising services via digital platforms

Not included here

  • Publishing, distributing or publishing advertisements on advertising materials, see subgroup 5819.
  • Production of commercial news for radio, television and film, see subclass 5911.
  • Market Research View 73200 Activities
  • Graphic Designer Activities View 74109 Activities
  • Advertising photography View 74200 activities
  • Postal Documents Activity View 82199 activities
  • Convention and exhibition organizers, see subgroup 8230

Foreign ownership

List 3: Restricted, FBL/BOI route availableinherited from 731

Advertising business

FBA B.E. 2542, List 3 (16)Routes: Foreign Business Licence, BOI promotion, US Treaty of Amity

Auto-mapped, verify against the Act. These TSIC mappings are indicative, not legal advice; the schedules of the Foreign Business Act B.E. 2542 are the authority. See the full foreign ownership reference.

Industry at a glance

as of 23 ก.ค. 69

The whole registered industry under this activity, every registration year, from the DBD DataWarehouse.

12,816
active companies operate here
฿85.2Bregistered capital, combined
฿135.8B
Sector revenue · 2025
+12% since 2023
฿3.5B
Net profit · 2025
5,487 profitable
202320242025

net profitrevenue

Foreign investment

new registrations · 2026 YTD
10%of new registered capital is foreign-held
฿70.5M foreign฿639.3M Thai

Largely domestic, with some foreign investment.

1 of the 5 largest companies here are foreign-owned Thailand subsidiaries.

New in 2026

732+1.0%

registrations, YTD

Registered capital

฿85.2B+0.8%

since year-end

Largest by revenue

Latest filed-year revenue, not a multi-year total

  1. 1Plan B Media Public Company Limited฿8.2B
  2. 2VGI Public Company Limited฿3.3B
  3. 3BEC-Multimedia Co., Ltd.฿2.4B
  4. 4Dentsu (Thailand) Co., Ltd.intl฿1.9B
  5. 5TDAL INTERNATIONAL TRADING CO., LTD.฿1.8B

Largest by registered capital

  1. 1Nation Group (Thailand) Public Company LimitedBangkok฿9.4B
  2. 2True Four U Station Co., Ltd.Bangkok฿7.0B
  3. 3King Power International Co., Ltd.Bangkok฿6.8B

Source: Department of Business Development DataWarehouse. Financial figures are combined totals of companies that filed statements; revenue and profit shown for the latest three reporting years.

Companies registered since 2022

Browse all

New DBD registrations under this activity since 2022, the period the registry snapshot covers, not the full historical register.

4,461
Registered
since 2022
4,121
Still active
340
Dissolved
฿1.0M
Median capital
of active

New registrations per year

2016peak 1,121 in 20242026

Largest active companies by registered capital

Source: Department of Business Development (DBD) new-registration records, 2022 to present. Counts cover companies first registered in that window, reflect the latest snapshot load, and may lag the live register.

Emerhub

Restricted activity? There is usually a route.

Emerhub structures foreign-owned companies around FBA restrictions: Foreign Business Licence applications, BOI promotion, and compliant shareholding structures. Talk through your case before you commit to one.

Talk to Emerhub Thailand