TSIC Activity

73200

Market research and public opinion polling

ประกอบกิจการบริการจัดเก็บ รวบรวม จัดทำ จัดพิมพ์และเผยแพร่สถิติ ข้อมูลในทางเกษตรกรรม อุตสาหกรรม พาณิชยกรรม การเงิน การตลาด รวมทั้งวิเคราะห์และประเมินผลในการดำเนินธุรกิจ

What this activity covers

Companies conduct market research and public opinion polling to assess consumer behaviour and support product development.

  • Market feasibility research — Assessing the viability of products in the market
  • Consumer behaviour analysis — Studying spending habits and product acceptance
  • Public opinion polling — Gathering data on political, economic, and social issues
  • Statistical analysis — Interpreting research results through statistics
  • Sales promotion research — Research aimed at enhancing sales strategies

What companies here also do

Seen in real company registrations under this code — beyond the official definition, so licensing may differ.

  • Marketing management — Providing services for managing marketing strategies
  • Consulting services — Offering advice on market strategies and development
  • Data compilation — Collecting and publishing statistical data

Industry at a glance

as of 23 ก.ค. 69

The whole registered industry under this activity, every registration year, from the DBD DataWarehouse.

335
active companies operate here
฿1.3Bregistered capital, combined
฿10.2B
Sector revenue · 2025
+15% since 2023
฿936.6M
Net profit · 2025
141 profitable
202320242025

net profitrevenue

Foreign investment

new registrations · 2026 YTD
0%of new registered capital is foreign-held
฿0 foreign฿6.0M Thai

Based on few new registrations this year — read as a rough signal only.

3 of the 5 largest companies here are foreign-owned Thailand subsidiaries.

New in 2026

5-70.6%

registrations, YTD

Registered capital

฿1.3B+7.1%

since year-end

Largest by revenue

Latest filed-year revenue, not a multi-year total

  1. 1TeleDirect Telecommerce (Thailand) Co., Ltd.intl฿2.8B
  2. 2NielsenIQ (Thailand) Co., Ltd.intl฿1.5B
  3. 3Amadeus Asia Co., Ltd.฿1.2B
  4. 4Kantar (Thailand) Co., Ltd.intl฿722.9M
  5. 5Ipsos Co., Ltd.฿564.4M

Source: Department of Business Development DataWarehouse. Financial figures are combined totals of companies that filed statements; revenue and profit shown for the latest three reporting years.

Companies registered since 2022

Browse all

New DBD registrations under this activity since 2022, the period the registry snapshot covers, not the full historical register.

91
Registered
since 2022
87
Still active
4
Dissolved
฿1.0M
Median capital
of active

New registrations per year

2022peak 26 in 20232026

Source: Department of Business Development (DBD) new-registration records, 2022 to present. Counts cover companies first registered in that window, reflect the latest snapshot load, and may lag the live register.

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